Private label drinks: your own brand for events and retail
A drink with your own label is more than advertising: it gets consumed, sold and photographed. This article shows who benefits from an own brand and how the project runs.
Published: 2026-09-01 · Reading time: 5 min.
Who benefits from a private label
Clubs co-finance home games and events by selling their own can. Restaurants and hotels replace third-party brands in the fridge and improve their margin. Companies use the can as a tangible product for launches, anniversaries or press add-ons.
Straight to the product: Private label drinks – Your own drink brand for retail, events and hospitality – from 504 units.
Which drinks are possible
Energy drink in 250 ml slim and 500 ml, isotonic sports drink, apple spritzer and still water in 330 ml or 500 ml PET. The label is freely customisable – from club logo to retail design with barcode.
- Energy drink: the classic for events and sampling
- Isotonic and apple spritzer: for sport, construction sites and family events
- Water: gastronomy, hotels and meeting rooms
How the project runs
After your enquiry we advise you personally on variety, format and quantity. We create a free design proposal; production starts after approval. Lead time is around three weeks, minimum order 504 cans.
Avoiding typical mistakes
Logos that are too small, text without contrast and wrong colour spaces are the most common reasons for correction loops. Print data as vector PDF in CMYK prevents this – we check every file before production and get back to you if there are issues.
Costs at a glance
The unit price decreases with quantity; from around 2,000 cans it drops noticeably. Shipping cartons for 1 to 3 cans cost CHF 2.90 each, design is included. For retail sales, calculate early with barcode and case size.
Frequently asked questions
- What does a private label drink cost?
- The unit price depends on quantity and variety and drops noticeably with volume. We produce from 504 cans.
- Can I sell the cans?
- Yes. Many customers sell their own brand in clubs, hospitality or retail.
- How long does production take?
- Around three weeks from print approval.
Related pages
More on this topic – guides, product pages and the configurator.
What does a custom energy drink cost? How to budget properly
Which factors set the unit price, and where saving actually makes sense.
ViewPrivate label drinks
Your own drink brand for retail, events and hospitality – from 504 units.
ViewCan configurator
Upload your logo and design the can online – see the result instantly.
ViewCorporate gifts Switzerland
Drinks as corporate gifts for fairs, clients and employees.
ViewMore articles in this topic
Have a concrete project?
Send us the key facts – you usually get a quote within 24 hours and a free sample on request.