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    Privacy Policy

    Last updated: March 2026

    ⚠️ Notice on Data Processing by AI Services

    Submitted data may be transferred to AI services in the USA. See section 4 for details.

    1. Responsible Party

    Drink-Trends Jost, Schönegg 2, 6014 Lucerne, Switzerland

    Email: Info@drink-trends.ch | Phone: +41 79 242 07 07

    2. Data Collected

    We collect the following personal data when you contact us via the contact form or email:

    • First and last name

    • Email address

    • Phone number (optional)

    • Company name and role

    • Content of your message / project inquiry

    When visiting our website, technical data is also automatically collected (IP address, browser type, access times). This data is not merged with other data sources.

    3. Purpose of Data Processing

    Your data is used exclusively for the following purposes:

    • Processing your inquiries and quotes

    • Order fulfillment and customer support

    • Improving our website and services

    4. Processing by AI Services (USA)

    Important notice: Data you enter via our contact form or other interactive features on this website may be transmitted for processing to AI (Artificial Intelligence) services operated by companies based in the United States.

    This applies in particular to inquiry processing, contact search, and business contact qualification.

    The USA currently does not have a level of data protection equivalent to that of Switzerland or the EU. We rely on standard contractual clauses and the privacy policies of the respective providers to ensure an adequate level of protection.

    By using these features, you expressly consent to the transfer of your data to services in the USA. You may opt out of using these features at any time and contact us directly by email or phone instead.

    5. Disclosure to Third Parties

    Your data will not be sold or shared with third parties for advertising purposes.

    Data is only shared when necessary for contract fulfillment (e.g., shipping service providers) or when required by law.

    6. Data Security

    We use technical and organizational measures to protect your data against loss, misuse, and unauthorized access.

    Data transmission via our website is encrypted (SSL/TLS).

    7. Retention Period

    Personal data is only stored for as long as necessary for the respective processing purpose or as required by statutory retention obligations.

    8. Cookies, Tracking and Form Data

    On your first visit, a cookie banner is displayed. Without your consent, only strictly necessary cookies are set; marketing and analytics cookies remain blocked (Google Consent Mode v2, default: 'denied').

    After your consent, we use the following services:

    • Google Analytics 4 (Google Ireland Ltd., data partly transferred to the USA) – property G-R19QDB7L9B, for reach measurement and site improvement. IP anonymization is enabled; cookie flags: SameSite=None; Secure.

    • Reach tracking pixel (svrdntfctn.com) – loaded only after consent.

    You can withdraw your consent at any time: delete the 'cookie-consent-v1' entry in your browser's local storage or choose 'Essential only' on the next visit.

    Form data (contact, quote and configurator inquiries) is processed server-side by our backend provider Supabase (Lovable Cloud, EU region) and delivered to us by email via Resend (Resend Inc., USA). Qualified leads may be synchronized to our CRM (HubSpot, USA). For enrichment of publicly available company data, we use Firecrawl (USA) and the Lovable AI Gateway. The legal basis is your inquiry or the initiation of a contractual relationship (Art. 31 para. 2 lit. a Swiss FADP).

    9. Your Rights

    You have the right to:

    • Access your stored data

    • Correct inaccurate data

    • Delete your data (unless statutory retention obligations apply)

    • Restrict processing

    • Object to data processing

    Send your request to: Info@drink-trends.ch

    10. Applicable Law

    The Swiss Data Protection Act (DSG) applies.

    The place of jurisdiction is Lucerne, Switzerland.

    Drink-Trends Jost · Schönegg 2 · 6014 Luzern · Info@drink-trends.ch · +41 79 242 07 07